Although the end goal is the same, on-page SEO and off-page SEO activities differ. On-page SEO focuses on the content you create, while off-page SEO focuses on how that content is received.
Here’s a brief overview of the elements involved in on and off-page SEO.
The goal of on-page SEO is to help Google match your website to your target audience. If the search engine can’t quickly and easily understand what your site is about, it’s less likely to display it in search results. Looking at the content, images, page titles and more, Google scans websites to learn about them.
Now that we’ve covered the what and the why, it’s time for some tips.
- Choose SEO-friendly URLS
- Optimize your content
- Write descriptive alt text
- Submit your URL
- Include your contact information
Learn Onpage-SEO
The Definitive Guide
