“Off-page SEO” (also called “off-site SEO”) refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). Along with on-page SEO, these include several of the factors of basic SEO that help a site to rank.
While search algorithms and ranking factors are constantly changing, the general consensus within the SEO community is that the relevance, trustworthiness, and authority that effective off-page SEO affords a website still play a major role in a page’s ability to rank.
While we don’t know the full algorithm Google uses to rank content, data from our Search Engine Ranking Factors study show that off-site SEO-related factors likely carry more than 50% of the ranking factor weight.
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