There’s no official definition of local SEO, but the concept is simple. It’s the process of optimizing your site to achieve better rankings for searches focused on a specific location. When a user includes the name of a city in their search, or the search engine infers a location from the user’s device, they can get results based in that area. An example of a local search phrase would be “car dealership in Los Angeles, California”. To optimize for these local searches, you’ll need to utilize various techniques and tactics. Doing it successfully will improve your business’ position on local search rankings.
At a high-level Local SEO works like “normal” Google search.
When someone does a search, Google scans through its index to provide the best results for that person’s query.
What makes Local SEO unique is that Google uses a different set of ranking factors to rank the local search results.
In fact, local SEO has a set of unique ranking signals, including:
- The location that the person is searching from
- NAP citations
- Presence of Google My Business listing
- Keywords used in Google My Business profile
- Sentiment of online reviews
- Keywords used in online reviews
- Number of “check-ins” at that location
- Shares on social media
- Google Maps star rating for that business
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